Why is it important to always improve or modify a product or service?

- To stop it getting boring and out of fashoin. The product, such as gloves or handwarmers- we need to chage colours.
- Product life cycle-stop sales from falling. If the product such as gloves ends their product life cycle then we need to change the gloves to renew the life cycle.
- Make the product more attractive- increase customers. The better the product looks the more customers you generate.
- Stay ahead of the competition. You need to do whatever it takes to generate more sales than your competitors.